1 212.633.6770 | info@keatingconcept.com

Analysis of your current situation is the first step in developing any marketing plan. Sometimes, that’s all you need. That’s why we offer consulting and planning services that build on our years of experience developing marketing plans and fully executed programs for FORTUNE 500 companies and small growing businesses. We help you make sure you are on the right track and making the best use of your resources.

What’s your unique selling proposition—your USP? It’s a simple question, but not always simple to answer. In marketing and communications (like so many things) context is everything. You see your USP one way—your customers and prospects may see you another way entirely. How you best communicate depends on your competitive environment, the special issues unique to your business and the resources you have available. Through our strategy and positioning, we will work with you to pinpoint your USP and communicate it in the most compelling and cost-effective way possible to drive sales.

Your brand. From a marketing perspective, it’s your most important asset. It’s the message behind everything you do—your name, logo, graphics, tagline, advertising, marketing communications and more. Getting it right takes strategic thinking, creativity and (most important of all) discipline—subjecting all of your marketing to the same relentless test: Does this support our brand? We provide our clients with the strategic and creative services you need to build strong, compelling brands—as well as the discipline and support to reap the long-term benefits of your brand investment.

Advertising drives demand. Supports your brand. Educates your customers and prospects. It’s a long-term investment that justifies itself with immediate, short term results. We love the creative side of advertising (and the awards we win) but a catchy headline and picture are just the start. Creative needs to serve strategy—not the other way around. And we are media neutral—with all of the online/offline options available today, that’s critical. We work with the best, independent media buying firms to keep it that way. So you are assured of advertising that’s on message and on strategy.

Your marketing communications program is your opportunity to tell your story—we make sure you get it done as effectively and efficiently as possible. From the standalone brochure, data sheet or company overview to complete, template-driven collateral systems, we help our customers put together marketing communications programs that tell the story of their products, people and services and integrate effectively with their advertising and online programs. 

Many of our largest and most successful marketing communications programs have been the ones we have developed for companies with reseller channels. AT&T, Avaya, Expand Networks, Motorola, Symbol and others have all relied on our ability to create Reseller Kits that make an impact, generate enthusiasm and build mindshare. Chalk it up to our ability to work effectively in a FORTUNE 1000 environment while bringing the message home to thousands of small business resellers.

We used to refer to our web and interactive work as “new media.” It’s not new anymore, but it is constantly changing. We help our clients build and refine their online marketing with web sites, online advertising, email marketing, rich media content and more. We focus on integrating offline and online marketing, using advertising and direct marketing to drive web traffic and then creating the online experiences that drive sales.

Keating Concept began as a film and video production firm focusing on corporate identity films, meeting openers, employee communications and training. Today, we continue to evolve with the technology, producing in high definition and adapting our video programs for the web and DVD distribution. But what hasn’t changed (and never will) is our focus on production values and “telling the story.”

In a world where “social networking” means going online, meetings and events have taken on a different and more strategic role.  Bringing employees, customers and partners together is a major investment—one that generates huge rewards when done properly. Whether you are planning a sales meeting, a tradeshow or customer seminar, we can help you maximize the impact with powerful communications before, during and after the event.